VFXRio Live: A Biography of Pixel
Data: 3:00 PM (Brasilia time) Sunday, February 7th
Keynote: Alvy Ray Smith presents the pixel as the organizing principle of all images, from cave paintings to Toy Story.

Domingo FEBRUARY 7
14:40 INTRODUCTION
15:00 Alvy Ray Smith no VFXRio Live
15:30 Fireside Chat with Alvy Ray Smith introduced by Lucia Modesto
*Time in Brasilia – Federal District, Brazil

Alvy Ray Smith worked at Xerox's Palo Alto Research Center (PARC), where Steve Jobs purchased the computer system that made the Mac famous. For a long time, he was one of the driving forces behind Lucasfilm, where in the early 1980s he formed the technology division responsible for creating digital animations. Above all, Alvy Ray Smith, born in 1943, was the founder of Pixar along with Edwin Catmull and John Lasseter in 1986.

The third online edition of VFXRio Live will be presented by Lucia Modesto, one of the leading names in Brazilian technology and current Supervisor of Visual Effects Production at TV Globo.

Alvy Ray Smith will be speaking about his book, *The Biography of the Pixel*. In the book, Alvy Ray Smith argues that the pixel is the organizing principle of most modern media and presents some simple yet profound ideas that unify the dazzling varieties of digital image creation. He recounts how the development of the pixel begins with Fourier waves, proceeds through Turing machines, and ends with the first digital films from Pixar, DreamWorks, and Blue Sky. The book addresses its subject from various angles and discusses art, technology, entertainment, and business. After the presentation, Alvy will talk with Lucia Modesto and answer questions from the audience. The Visual Effects Production Supervisor at TV Globo was Project Manager and Technical Director at two animation film companies, PDI and DreamWorks Animation (California, USA), where she worked on 13 films and 3 animated shorts. She led a highly technical and artistic team on multiple projects, including the Academy of Motion Picture Award-winning film, *Shrek*.

VFXRio Live brings together leading national and international experts in the production of visual effects for film and television, games, and new technologies. The program includes lectures and workshops with supervisors, directors, and artists involved in the creation of visual effects and immersive media. VFXRio is sponsored by Globo with the support of Foundry and Intel and is associated with ACM SIGGRAPH.