Luiz Evandro is the creative director and immersive director at VZLab, the new technologies arm of Vetor Zero. Luiz worked as a copywriter for twelve years at major advertising agencies in Brazil before moving to Los Angeles to study Design at the Art Center College of Design. He worked at FOX MGM in California and, upon returning to Brazil, created and directed opening sequences for Rede Globo and pay TV. Since then, he has become a director of commercials and content, pioneering the introduction of a new hybrid model of production company + creative bureau in Brazil. Over the past ten years, Luiz Evandro has conceived and directed numerous activations that combine creativity, entertainment, and technology for major national brands, which have won awards at festivals worldwide.