Guilherme Tollmeiner

Guilherme Tollmeiner has over 12 years of experience in post-production, focusing on visual effects. He began his career at Rede Globo Nordeste, later working for production companies such as Vetor Zero, Pródigo Films, and Conspiração. His engineering background gave him a different perspective on the field. He has extensive knowledge of the main VFX software and has participated in several compositing and special effects workshops in Los Angeles, USA.

In 2017, he was the effects supervisor at Quanta Post on the HBO series "Vida Secreta dos Casais" and "O Hipnotizador," as well as "Carcereiros" on TV Globo. That same year, he opened his own visual effects "boutique," with TV Globo as his main client. He worked on scenes for the telenovelas "Aurora," "Deus Salve o Rei," and "Tempo de Amar."

In 2018, Guilherme joined the Hogarth Worldwide team, where, in addition to being a VFX Supervisor, he also developed post-production tools.

A brief future of VFX in advertising.

An analysis of the Brazilian advertising market in parallel with advances in visual effects. The Talk reflects on two highly creative industries, one recognized and celebrated internationally, and the other, the result of talent and great efforts capable of overcoming the restrictions of access to cutting-edge techniques and tools.

What we have achieved in national VFX, its impact and transformative potential in the advertising context will be part of the discussion that will touch on topics such as VFX, Photogrammetry, Artificial Intelligence, Internet of Things, Virtual and Augmented Reality, outlining a vision of what we can expect for the near future of national advertising.

HOGARTH BRASIL

A Hogarth Worldwide We are a WPP Group agency, headquartered in London, with a solid track record worldwide. We began operations in Brazil in 2013, in São Paulo, offering marketing production services for all types of media. Since then, our expertise has expanded into content creation, and our 3D, Design, and Digital offerings have become more robust.

Hogarth's market presence has been expanded with Hogarth Productions – our primary production center – and Hogarth Digital Lab, in Porto Alegre – our arm focused on digital production and technological innovation, serving the entire Americas region.

Our work philosophy is based on a passion for what we do, and the team is like an extension of our family. We work together to deliver effective, cutting-edge, and creative solutions to our clients.