Paulo Saias

Paulo Saias: Born and raised in São Paulo, with over 12 years of experience in post-production, Motion Design, VFX supervision, audiovisual mastering and distribution. Graduated in RTV from FAAP and specialized in Film and Advertising, Paulo studied Graphic Design, CGI 3D, Digital Cinematography, Digital Intermediation, DCP Mastering in Fraunhofer Iss, Screenplay and English Poetry with professor James Ragan P.h.D (UCLA), Digital Marketing besides business development and corporate leadership courses. He began his career as an intern in the call department of TV Globo and from there he held several leadership positions in the Brazilian post-production market. From 2015 on, he began to exercise his service skills and joined Hogarth in 2016 and now works as Group Account Manager.

 

A brief future of VFX in advertising

An analysis of the Brazilian advertising market in parallel to advances in visual effects. Talk draws a reflection on two highly creative industries, one recognized and celebrated internationally, and the other, a result of talent and great efforts capable of overcoming the constraints of access to cutting-edge techniques and tools.

What we have achieved in the national VFX, its impact and transformative vocation in the advertising context will be part of the discussion that is going to play subjects such as VFX, photogrammetry, Artificial Intelligence, Internet of Things, Virtual and augmented reality, tracing a Vision on what we can expect for a brief future of national advertising.

HOGARTH BRAZIL

Hogarth Worldwide is an agency of the WPP Group, headquartered in London and with a solid path all around the world. We started our operations in Brazil in 2013 in São Paulo, offering marketing production services for all types of media. Since then, our competencies have expanded into the fields of content creation and our offer in 3d, Design and Digital has become more robust.

Hogarth's presence on the market was expanded with Hogarth Productions – our primary production center – and Hogarth Digital Lab in Porto Alegre – our arm focused on digital production and technological innovation that serves the entire region of the Americas.

Our philosophy of work is based on the passion for what we do and the team is like an extension of our family. We work together to deliver effective and cutting-edge creative solutions to our customers.