Paulo Saias

Paulo Saias: Born and raised in São Paulo, with over 12 years of experience in post-production, motion design, VFX supervision, mastering, and audiovisual distribution. A graduate in Radio and Television from FAAP and specializing in Film and Advertising, Paulo studied Graphic Design, 3D CGI, Digital Cinematography, Digital Intermediation, DCP Mastering at Fraunhofer ISS, Screenwriting and English Poetry with Professor James Ragan Ph.D. (UCLA), Digital Marketing, as well as courses in business development and corporate leadership. He began his career as an intern in the TV Globo call center and has since held various leadership positions in the Brazilian post-production market. From 2015 onwards, he began to utilize his account management skills and joined Hogarth in 2016, where he currently works as a Group Account Manager.

A brief future of VFX in advertising.

An analysis of the Brazilian advertising market in parallel with advances in visual effects. The Talk reflects on two highly creative industries, one recognized and celebrated internationally, and the other, the result of talent and great efforts capable of overcoming the restrictions of access to cutting-edge techniques and tools.

What we have achieved in national VFX, its impact and transformative potential in the advertising context will be part of the discussion that will touch on topics such as VFX, Photogrammetry, Artificial Intelligence, Internet of Things, Virtual and Augmented Reality, outlining a vision of what we can expect for the near future of national advertising.

HOGARTH BRASIL

A Hogarth Worldwide We are a WPP Group agency, headquartered in London, with a solid track record worldwide. We began operations in Brazil in 2013, in São Paulo, offering marketing production services for all types of media. Since then, our expertise has expanded into content creation, and our 3D, Design, and Digital offerings have become more robust.

Hogarth's market presence has been expanded with Hogarth Productions – our primary production center – and Hogarth Digital Lab, in Porto Alegre – our arm focused on digital production and technological innovation, serving the entire Americas region.

Our work philosophy is based on a passion for what we do, and the team is like an extension of our family. We work together to deliver effective, cutting-edge, and creative solutions to our clients.