Guilherme Tollmeiner

Guilherme Tollmeiner has over 12 years of experience in post production, focused on visual effects. He started his career at Rede Globo Nordeste, going through producers such as Vetor Zero, Pródigo Films and Conspiração. His engineering background has given him another look at the area. He has extensive knowledge in the main VFX software, and participated in several composition and special effects workshops in Los Angeles, USA.

In 2017 he was supervisor of effects of the Quanta Post in the HBO series "Secret Life of Couples" and "the Hypnotiser", besides "jailers" of TV Globo. That same year opens its "boutique" of visual effects, having as its main client the TV Globo. He worked on scenes from the novels "Aurora", "God Save the King" and "Time of Love".

In 2018 Guilherme becomes part of the team of Hogarth Worldwide, where besides being Supervisor of VFX, also develops tools of post production.

A brief future of VFX in advertising

An analysis of the Brazilian advertising market in parallel to advances in visual effects. Talk draws a reflection on two highly creative industries, one recognized and celebrated internationally, and the other, a result of talent and great efforts capable of overcoming the constraints of access to cutting-edge techniques and tools.

What we have achieved in the national VFX, its impact and transformative vocation in the advertising context will be part of the discussion that is going to play subjects such as VFX, photogrammetry, Artificial Intelligence, Internet of Things, Virtual and augmented reality, tracing a Vision on what we can expect for a brief future of national advertising.

HOGARTH BRAZIL

A Hogarth Worldwide is an agency of the WPP Group, headquartered in London and with a solid path all around the world. We started our operations in Brazil in 2013 in São Paulo, offering marketing production services for all types of media. Since then, our competencies have expanded into the fields of content creation and our offer in 3d, Design and Digital has become more robust.

Hogarth's presence on the market was expanded with Hogarth Productions – our primary production center – and Hogarth Digital Lab in Porto Alegre – our arm focused on digital production and technological innovation that serves the entire region of the Americas.

Our philosophy of work is based on the passion for what we do and the team is like an extension of our family. We work together to deliver effective and cutting-edge creative solutions to our customers.